January 18th, 2011
What have you been wanting to brand but haven’t gotten a chance to yet? A Public School (likely our next pro bono project). Every kid should know why they “attend” this place, what matters around here (authentically), what it means to belong “here”, what “we” collectively stand for, are made […]
January 19th, 2011
When you work with clients do you include in a proposal ongoing “marketing support” or is it more projects based? Every company and project is different. Some Requests for Proposal (RFPs) request, and other contracts bind, a firm for ongoing marketing support for as long as 3 years. Some projects […]
February 20th, 2011
Garland Pollard, a writer, web editor and SEO consultant writes “Is there too much branding? He continues, “… must we all be so concerned with branding? Isn’t a good brand really the result of a moral, well-run company? Isn’t it better that hospitals focus on patients, and let the “branding” […]
March 5th, 2011
We have a brand experience process; but we have a very different brand experience. How do we sync what we want done with what is done to deliver the promised and hoped for brand experience? Executing a brand is a strategy. Brand strategies may be “believed” by contributors but they […]
March 10th, 2011
We are taking an industrial product to new, broader markets. Should we be concerned with losing the confidence of our existing and loyal markets? It is critical that you first understand the markets that support the product lines now to wisely interpret the direction, synergy, and prospective untapped markets moving […]
March 14th, 2011
Is there a brand book for start-ups? Probably. But it would likely be a mistake to read a brand book while you are working to bring a new endeavor to life. The best book to read if you are launching a start-up is Guy Kawasaki’s The Art of the Start; […]
March 26th, 2011
I called your firm for an estimate for a brochure. I spoke with your communication strategist, forwarded marketing and communication materials, liked you on Facebook, and looked forward to a proposal. BlackDog declined the opportunity. I thought that you didn’t have time to write a proposal. I offered to forgo […]
May 19th, 2011
Only 7% of the US beer market is comprised of craft beer devotees. Yet, this savvy market is hopping at an ambitious rate of 11% annually as the commercial beer market shrinks 2% year after year. We want to know more about craft beer imbibers to build a kick ass […]
June 23rd, 2011
What exactly is a brand touchpoint? A brand touchpoint is anything, absolutely anything, that you do in the course of conducting business that gives a customer a reason to think more or less of you. Does your grocery store schlep food and goods? Or do you bring health and nutrition […]
July 6th, 2011
How will I know when it’s time to brand or re-brand? What are the signs? If we agree that a brand is simply the central organizing principle that engages teams internally and customers externally then it makes sense to “evolve” your brand when your business is ready to evolve. When […]