Probably. But it would likely be a mistake to read a brand book while you are working to bring a new endeavor to life.
The best book to read if you are launching a start-up is Guy Kawasaki’s The Art of the Start; The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.
Kawasaki marries sound business acumen with heart and guts.
And when you are done; read it again.