Is there a brand book for start-ups?

Probably. But it would likely be a mistake to read a brand book while you are working to bring a new endeavor to life.

The best book to read if you are launching a start-up is Guy Kawasaki’s The Art of the Start; The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.

Kawasaki marries sound business acumen with heart and guts.

And when you are done; read it again.