Brand Development

Action Best Policy in Down Time

January 13th, 2009

Get Moving, there’s business to be had! Hunker down?  Not if you are going to come out ahead. 2008 is going to be remembered for a great number of things, both good and bad.   Some brands are marking 2008 on their tombstones.   Read AP News article on the demise of some best known […]

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Stifle… oops, Style… Guide

August 18th, 2009

Just Plain Backwards…. that is the only way to look at how most organizations understand brand. A brand is a guide, a way forward, the point man holding the torch, the organization following bravely on the path ahead.  A Driven Brand has a forward looking vision and a destination to […]

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Brand Success – Just a Marketing Plan?

September 17th, 2009

One hot topic…. Brand.  In the blogosphere, in magazines, newspapers, books.  Turn around find another voice… brand, Brand, BRAND, Brand, BRAND!  Trouble is, with all of these voices shouting about the importance of brand (it goes without saying, we believe it is uber critical), the truth of the message, the […]

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Brand’s Overprotective Mother

April 28th, 2010

I can’t tell if what I am seeing is a gross over simplification or just a lackluster attempt to ‘spin’ a brand, get on with the show or turn a buck. What I do know is that the inherent power of brand to tell a vibrant story, capture the essence of […]

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How Buff is Your Brand Narrative?

September 1st, 2010

Everything that you say says something about you. Your brand narrative is how you tell your story. It runs deeper than a marketing rollout or an advertising campaign.  Your brand narrative is told in and through newsletters, press releases, promotions, CRM, sales, programming, products, annual reports, and internal communications- day […]

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The Past Begets the Future

September 23rd, 2010

Urban renewal gained a justifiably notorious connotation following World War II. For more than 70 years countries followed architectural, city planning and governmental policies that were based on the ideas of a few and the will of even fewer .   In putting commerce ahead of community we built places that […]

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365: Who Defines a Brand?

January 5th, 2011

Isn’t a brand simply a story that I make up to entice customers to buy? “Brand is not what you say it is, it’s what they say it is.”1 Your brand is every real or imagined trait, nuance, story, impression, quirk, process, delay, sound, sneeze, perspective, dimension, sell tactic, experience, […]

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365: Why Do I Need a Brand?

January 8th, 2011

Why do I need a brand? When I first read this question on January 3, 2011 my instinctive response was more haughty than informative. Why do we need a sense of purpose? Why do we need a personality? Why do we need reputations, character, values, and credibility? A sense of […]

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365: Do You Have a Favorite Brand Book?

January 9th, 2011

Do you have a favorite brand book? No, to paraphrase a famous tag line, “No one can read just one”. With that in mind here’s a short list of a few of our collective favorites: It must be said that Marty Neumeier, Director of Transformation at Liquid Agency is “king” […]

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