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Brand Mother -Storyboard Archives - Brand Mother

Storyboard

An Oath To Do No Harm

April 19th, 2010

All children’s brands should be guided by an internalized dictum to “first, do no harm” that aligns organizational purpose, business strategy, brand management, and the optimal development of children. This sworn commitment requires a guiding philosophy that holds collective ability and judgment accountable, demands respect for scientific discovery, and vows […]

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How Buff is Your Brand Narrative?

September 1st, 2010

Everything that you say says something about you. Your brand narrative is how you tell your story. It runs deeper than a marketing rollout or an advertising campaign.  Your brand narrative is told in and through newsletters, press releases, promotions, CRM, sales, programming, products, annual reports, and internal communications- day […]

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Banners, Logos, and Neon Lights, oh my!

September 9th, 2010

We were recently at a sponsored event that was hosted by a world renowned art museum and showcased the talents of several remarkably gifted musicians. One sponsor, clearly still living in the land of magical thinking, elected to give away an ordinary solid-color t-shirt emblazoned with nothing but their logo […]

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Crafting Content out of Fingerprints

January 28th, 2011

“If the writing is honest it cannot be separated from the man who wrote it.” Tennessee Williams The hardest part of crafting an authentic brand narrative is excavating who you really are, what you really do, and why you really matter. It’s easy rattle off a check-list of standard, homogenized, […]

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Top Shelf: Communications Reads We Recommend

February 2nd, 2011

“Made to Stick” by Chip and Dan Heath Why do some ideas make powerfully indelible impressions and others just don’t seem to stick at all? Chip and Dan Heath have the answer to what makes some ideas “stickier” than most. The official how-to guide on crafting and conveying ideas that […]

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We Don’t Brand Bullshit: How BlackDog Does Communications

March 7th, 2011

The goal of branded communications is to say something real: to identify what differentiates and distinguishes your brand in a crowded marketplace, to communicate your relevance, and to address the issues that matter to your customers. The most effective brand messages do more than just catch people’s attention, they help […]

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When Did Condom Brands Start Ignoring Cultural Trends?

April 29th, 2011

Why are condom and tampon brands so far behind the eco-friendly times? A cultural shift has happened and it’s made us all increasingly aware of our social and environmental impact. The 2009 Global Edelman goodpurpose* study found that “83% (of consumers are) willing to change consumption habits if it can […]

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Preachin’ to the Choir: University Brands and their Industry Audiences

May 10th, 2011

Breakaway brand successes occur when brands with something to say begin speaking to audiences outside their close-knit school of thought. Far too often, brands spend their all their communications efforts on preaching to the choir. Over, and over, and over again. Remember our Outside Perspective blog? The disruptive technologies that […]

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Hey, I Have Standards.

June 7th, 2011

“Acceptance of prevailing standards often means we have no standards of our own.” Jean Toomer Will anyone search out your sponsors’ products and services simply because you permitted their logo to grace your stage, your ad space, your playbill? Sometimes advertising, sponsorship, and strategic partnership slumming happens because the bills […]

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Narrativity: You’re Too Good For Boring

August 3rd, 2011

Narrativity: [nar-uh-tiv-uh-tee]: 1.) the degree to which your brand spunk, funk, credibility, attitude, and vibe shines through your messaging. 2.) Your voice, your verbiage, your tone. While preparing for a wine-touring camping trip to Watkins Glen, I began perusing the websites of the nearby Seneca Lake wineries and plotting my […]

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