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Brand Mother -Strategic Brand Archives - Brand Mother

Strategic Brand

Action Best Policy in Down Time

January 13th, 2009

Get Moving, there’s business to be had! Hunker down?  Not if you are going to come out ahead. 2008 is going to be remembered for a great number of things, both good and bad.   Some brands are marking 2008 on their tombstones.   Read AP News article on the demise of some best known […]

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Changing the World… One Brand at a Time

February 21st, 2009

What is truly the purpose of business?  Is it purely profits?  Certainly that is the purpose of commerce, but commerce is only one part of a business’s existence.  Businesses must start finding a means of participating in the full range of the environment in which they live. The concept of  […]

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Differentiators…Let me count the ways

August 11th, 2009

Brands communicate attributes that in and of themselves aren’t really unique or all that different…after all…What’s so unusual about having values or a training program? The differentiation is in the combination of characteristics, the ‘believability’ of the promotions and the sense that can be made of a story that relates […]

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Stifle… oops, Style… Guide

August 18th, 2009

Just Plain Backwards…. that is the only way to look at how most organizations understand brand. A brand is a guide, a way forward, the point man holding the torch, the organization following bravely on the path ahead.  A Driven Brand has a forward looking vision and a destination to […]

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19 Components of a Brand Strategy

August 27th, 2009

Admit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line.  50 years ago that may have been all that was necessary.  Today it is a complex task that touches and should be touched by all parts of your company.   When we work with an […]

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Brand Success – Just a Marketing Plan?

September 17th, 2009

One hot topic…. Brand.  In the blogosphere, in magazines, newspapers, books.  Turn around find another voice… brand, Brand, BRAND, Brand, BRAND!  Trouble is, with all of these voices shouting about the importance of brand (it goes without saying, we believe it is uber critical), the truth of the message, the […]

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“Emotional” Abuse

September 30th, 2009

Emotions- we don’t believe that “emotion” can or should be woven into every brand story in the hopes of “snagging” more customers. We don’t believe that “emotions” should be, nor do we believe that they can be exploited at brand will. We don’t believe that an emotional connection to a brand will […]

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Membership Requirements

October 14th, 2009

Professional associations are a critical component in the US business ecology.  The ASAE Center for Association Leadership reports that:  There are 147,000 incorporated associations in the US 1,000 new associations are being formed each year 9 out of 10 US adults belong to one association 1 out 4 US adults […]

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Energizing Utilities

March 17th, 2010

The philosophy and relevance behind brand development has proven to have utility across a wide and diverse range of interests. Brands distinguish organizations, churches, teams, industries, destinations, associations, events, museums, causes, institutions, politics, clusters, professions, movements, buildings, and the arts, one from another, when services offered don’t. It should come […]

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Relevant Brands Protect Girls

April 28th, 2010

View the 2010 Threats to Girlhood Report Threats to Girlhood include all of the issues, mindsets, factors, trends, and circumstances that impact girls’ lifelong health, wellness, happiness, and ability to succeed. Identifying current Threats to Girlhood is an important step towards advancing the well being of girls, the possibilities for women, […]

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