Deprecated: Function create_function() is deprecated in /home/brandmot/public_html/wp-content/plugins/LayerSlider/wp/widgets.php on line 4

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/brandmot/public_html/wp-content/plugins/revslider/includes/operations.class.php on line 2339

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/brandmot/public_html/wp-content/plugins/revslider/includes/operations.class.php on line 2343

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/brandmot/public_html/wp-content/plugins/revslider/includes/output.class.php on line 3166

Deprecated: Function create_function() is deprecated in /home/brandmot/public_html/wp-content/plugins/revslider/includes/framework/functions-wordpress.class.php on line 257

Deprecated: Function create_function() is deprecated in /home/brandmot/public_html/wp-content/plugins/simple-twitter-tweets/simple-twitter-tweets.php on line 614
Brand Mother -Advertising Archives - Brand Mother

Advertising

365: Brand vs Advertising

January 1st, 2011

What’s the difference between a brand and advertising? In humanistic terms the question asks “What’s the difference between a stable personality and a really snappy look?” Brand is a commitment to deliver a differentiated service, product, and quality standard consistently. Winston Fletcher(1) defined a very basic but sound working definition […]

Read More
365: Who Defines a Brand?

January 5th, 2011

Isn’t a brand simply a story that I make up to entice customers to buy? “Brand is not what you say it is, it’s what they say it is.”1 Your brand is every real or imagined trait, nuance, story, impression, quirk, process, delay, sound, sneeze, perspective, dimension, sell tactic, experience, […]

Read More
365: Why Do I Need a Brand?

January 8th, 2011

Why do I need a brand? When I first read this question on January 3, 2011 my instinctive response was more haughty than informative. Why do we need a sense of purpose? Why do we need a personality? Why do we need reputations, character, values, and credibility? A sense of […]

Read More
365: What are your favorite magazine brands?

January 18th, 2011

What makes the BlackDog book list…what magazines do you subscribe to, read, or recommend? Rotman Good FastCompany Monocle Communication Arts Wired Orion Magazine Print Magazine Utne Reader Eye Magazine The New Yorker The Atlantic Monthly Rolling Stone Best Life (defunct) Wallpaper Magazine Economist Foreign Affairs Travel & Leisure Smithsonian More […]

Read More
365: What would you like to brand?

January 18th, 2011

What have you been wanting to brand but haven’t gotten a chance to yet? A Public School (likely our next pro bono project). Every kid should know why they “attend” this place, what matters around here (authentically), what it means to belong “here”, what “we” collectively stand for, are made […]

Read More
365:Does a brand proposal include ongoing support?

January 19th, 2011

When you work with clients do you include in a proposal ongoing “marketing support” or is it more projects based? Every company and project is different. Some Requests for Proposal (RFPs) request, and other contracts bind, a firm for ongoing marketing support for as long as 3 years. Some projects […]

Read More
We Don’t Brand Bullshit: How BlackDog Does Communications

March 7th, 2011

The goal of branded communications is to say something real: to identify what differentiates and distinguishes your brand in a crowded marketplace, to communicate your relevance, and to address the issues that matter to your customers. The most effective brand messages do more than just catch people’s attention, they help […]

Read More
365: How Does A Brand Diversify Into New Markets?

March 10th, 2011

We are taking an industrial product to new, broader markets. Should we be  concerned with losing the confidence of our existing and loyal markets? It is critical that you first understand the markets that support the product lines now to wisely interpret the direction, synergy, and prospective untapped markets moving […]

Read More