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Brand Mother -Brand Loyalty Archives - Brand Mother

Brand Loyalty

365: Do You Believe in Brand Loyalty?

January 13th, 2011

Do you believe in brand loyalty? Yes, but not love at first site. I also believe that brand loyalty gets credit that it doesn’t deserve. There are people that are 1.) loyal, then there are people that are 2.) so busy that they are operating on autopilot, and finally there […]

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365: What are your favorite magazine brands?

January 18th, 2011

What makes the BlackDog book list…what magazines do you subscribe to, read, or recommend? Rotman Good FastCompany Monocle Communication Arts Wired Orion Magazine Print Magazine Utne Reader Eye Magazine The New Yorker The Atlantic Monthly Rolling Stone Best Life (defunct) Wallpaper Magazine Economist Foreign Affairs Travel & Leisure Smithsonian More […]

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365: What would you like to brand?

January 18th, 2011

What have you been wanting to brand but haven’t gotten a chance to yet? A Public School (likely our next pro bono project). Every kid should know why they “attend” this place, what matters around here (authentically), what it means to belong “here”, what “we” collectively stand for, are made […]

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5 Extraordinary Years

August 5th, 2011

“In ordinary times, most men and women do not have radical questions about their identity.” Sam Keen “In every society, however, there are extraordinary men and women who, for a variety of reasons, stand outside the social consensus, shatter the norms, and challenge the status quo.” Sam Keen BlackDog was […]

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45 Heart-Warming Minutes with the Queen of Patient Care: Wendy Leebov

August 30th, 2011

Progressive hospitals keep it real. Investing in meaningful strategies that tap the passions of working cultures is the only way to deliver persuasive differentiators and drive preference in any industry. Especially hospitals, where the lifting is heavy, the work is long, and the high call is “personal”.  Effective brand and patient […]

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Who Do You Love?

November 29th, 2011

For most of us love and loyalty are earned one interaction after another. Over time the enchantment or familiarity is enhanced or the spell is broken!

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Solving Your Upstart Brand Woes

December 15th, 2011

Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….

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The Website is Dead, Long Live the Website

October 9th, 2012

When it became clear that it was time to retire the “flashy” BlackDog website, we did what we always do around here. We started looking around, asking questions, and reading the facts and findings of the guru’s that write the research. What we gathered was informative, most of it was […]

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Giving Like A Wise Man

December 20th, 2012

It’s difficult to make a difference or solve an issue when you are spreading limited resources across a long list of worthy causes. Sometimes less really is more. It should come as no surprise that “just” giving money, without thoughtful coordination, doesn’t produce significant change. Nor does it cultivate any […]

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Bad News: There Is No One Thing

March 8th, 2013

I read an article recently that declared that it was more important to have goals than a mission. Not long after a credible source published a piece that argued that organizations were wasting time and resources on “brands” when attentions should be focused squarely and singularly on customers. Both commentaries […]

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