December 15th, 2011
As a general rule, BlackDog doesn’t brand upstarts. Here are some resources to help get your brand new brand off the ground though…
If you can’t find the answer to the brand query you’re muddling over, puzzling out, and Googling till the cows come home, send it our way. BlackDog’s 365 blog is an ongoing, evolving, question and answer guide developed to help business owners and entrepreneurs understand and hone their brands. Submit your questions on brand, branding, or branders to BlackDog and we’ll send you a personal response with the answer. An anonymous and confidential version of your question and our response will then be posted on BlackDog’s 365 blog to help out your fellow ponderers.
What’s a Brand?
Do You Need a Brand?
Naming Your Brand:
Slinging a Slogan:
Picking a great URL:
Finding Your Big Idea:
Differentiating Your brand:
Missions and Visions:
Components of a Brand Strategy:
Identifying Your Customer:
Identifying Your Brand Touch Points:
The Best Brand Book for Startups:
The Best Brand Books Period:
How to Write a Business Plan:
Identifying Core Values:
Developing Brand Standards:
Sponsorship & Strategic Partnership Standards:
Diversifying into New Markets:
The Truth About Brand Loyalty:
Synching Your Brand with Your Brand Experience:
On Relevance, Transparency, & Avoiding Bullshit
Do Charitable Actions & Social Giving Build Brand Equity?
Bringing Your Humanity to Work:
Communicating your Differentiated Brand:
Brand & Social Media: