Brand Building Brand Loyalty

Who Do You Love?

November 29th, 2011

Approximately sixty percent of Americans believe in love at first sight.[1]

Fifty percent report that they have actually experienced the powerful phenomenon.[2] But, drill the statistic down to those in long-term relationships and you find that only 11% report that their lasting relationships started in an all-knowing instant.[3] Proving that for most of us love and loyalty are earned one interaction after another. Over time the enchantment or familiarity is enhanced or the spell is broken!

Who do you love, really?  Take the loyalty survey:

For more on brand loyalty…read “Do You Believe in Brand Loyalty”

[1] John R. Buri, Ph.D.

[2] John R. Buri, Ph.D.

[3] Ayala Malach-Pines, Ph.D

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