March 5th, 2011
We have a brand experience process; but we have a very different brand experience. How do we sync what we want done with what is done to deliver the promised and hoped for brand experience? Executing a brand is a strategy. Brand strategies may be “believed” by contributors but they […]
March 26th, 2011
I called your firm for an estimate for a brochure. I spoke with your communication strategist, forwarded marketing and communication materials, liked you on Facebook, and looked forward to a proposal. BlackDog declined the opportunity. I thought that you didn’t have time to write a proposal. I offered to forgo […]
March 30th, 2011
There are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get over whelmed by finding ways or trying to be inventive and original? Finding ways to help relevant, authentic brands tell a unique story is rarely […]
July 10th, 2011
It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number of ways, is usually followed by a long list of reasons and arguments for convincing the working masses to show up every day to do […]
October 28th, 2011
“Never doubt that a small group of thoughtful, committed citizens can change the world… it’s the only thing that ever has.” Margaret Mead It took me 30 minutes this morning to buy wheat pita bread at the grocery store. Not because the lines were long or the aisles congested, but […]
November 29th, 2011
For most of us love and loyalty are earned one interaction after another. Over time the enchantment or familiarity is enhanced or the spell is broken!
December 15th, 2011
Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….
October 9th, 2012
When it became clear that it was time to retire the “flashy” BlackDog website, we did what we always do around here. We started looking around, asking questions, and reading the facts and findings of the guru’s that write the research. What we gathered was informative, most of it was […]
May 7th, 2013
As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages. Treating the brand as an afterthought or an add-on limits the influence that the brand will have on strategic initiatives such as new product development, exterior landscaping, or culture boosting […]