365: How do you sync brand and brand experience?

March 5th, 2011

We have a brand experience process; but we have a very different brand experience. How do we sync what we want done with what is done to deliver the promised and hoped for brand experience? Executing a brand is a strategy. Brand strategies may be “believed” by contributors but they […]

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365:Who Refuses Work?

March 26th, 2011

I called your firm for an estimate for a brochure. I spoke with your communication strategist, forwarded marketing and communication materials, liked you on Facebook, and looked forward to a proposal. BlackDog declined the opportunity. I thought that you didn’t have time to write a proposal. I offered to forgo […]

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365: Do you ever get over whelmed by finding ways or trying to be inventive and original?

March 30th, 2011

There are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get over whelmed by finding ways or trying to be inventive and original? Finding ways to help relevant, authentic brands tell a unique story is rarely […]

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Brand Is An Inside Job

July 10th, 2011

It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number of ways, is usually followed by a long  list of reasons and arguments for convincing the working masses to show up every day to do […]

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The Better You Are, The Better You Look

October 28th, 2011

“Never doubt that a small group of thoughtful, committed citizens can change the world… it’s the only thing that ever has.” Margaret Mead It took me 30 minutes this morning to buy wheat pita bread at the grocery store. Not because the lines were long or the aisles congested, but […]

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Who Do You Love?

November 29th, 2011

For most of us love and loyalty are earned one interaction after another. Over time the enchantment or familiarity is enhanced or the spell is broken!

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Solving Your Upstart Brand Woes

December 15th, 2011

Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….

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Simple Questions For 2012

January 3rd, 2012

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The Website is Dead, Long Live the Website

October 9th, 2012

When it became clear that it was time to retire the “flashy” BlackDog website, we did what we always do around here. We started looking around, asking questions, and reading the facts and findings of the guru’s that write the research. What we gathered was informative, most of it was […]

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When is it time to get the brand team involved, hired, or onboard?

May 7th, 2013

As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages.  Treating the brand as an afterthought or an add-on limits the influence that the brand will have on strategic initiatives such as new product development, exterior landscaping, or culture boosting […]

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