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Brand Mother -Communication Archives - Brand Mother

Communication

Preachin’ to the Choir: University Brands and their Industry Audiences

May 10th, 2011

Breakaway brand successes occur when brands with something to say begin speaking to audiences outside their close-knit school of thought. Far too often, brands spend their all their communications efforts on preaching to the choir. Over, and over, and over again. Remember our Outside Perspective blog? The disruptive technologies that […]

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Hey, I Have Standards.

June 7th, 2011

“Acceptance of prevailing standards often means we have no standards of our own.” Jean Toomer Will anyone search out your sponsors’ products and services simply because you permitted their logo to grace your stage, your ad space, your playbill? Sometimes advertising, sponsorship, and strategic partnership slumming happens because the bills […]

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Narrativity: You’re Too Good For Boring

August 3rd, 2011

Narrativity: [nar-uh-tiv-uh-tee]: 1.) the degree to which your brand spunk, funk, credibility, attitude, and vibe shines through your messaging. 2.) Your voice, your verbiage, your tone. While preparing for a wine-touring camping trip to Watkins Glen, I began perusing the websites of the nearby Seneca Lake wineries and plotting my […]

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Top Shelf Redux: Communications Reads We Recommend

August 15th, 2011

Our top-rated book recommendations on purpose-driven messaging that’ll illuminate your Big !dea…

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Solving Your Upstart Brand Woes

December 15th, 2011

Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….

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Give Em Something To Talk About: What’s in a Good Press Release?

February 17th, 2012

12 tips for writing a rockin press release that captures your brand and conveys your relevance

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The Website is Dead, Long Live the Website

October 9th, 2012

When it became clear that it was time to retire the “flashy” BlackDog website, we did what we always do around here. We started looking around, asking questions, and reading the facts and findings of the guru’s that write the research. What we gathered was informative, most of it was […]

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