March 30th, 2011
There are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get over whelmed by finding ways or trying to be inventive and original? Finding ways to help relevant, authentic brands tell a unique story is rarely […]
April 29th, 2011
Why are condom and tampon brands so far behind the eco-friendly times? A cultural shift has happened and it’s made us all increasingly aware of our social and environmental impact. The 2009 Global Edelman goodpurpose* study found that “83% (of consumers are) willing to change consumption habits if it can […]
May 19th, 2011
Only 7% of the US beer market is comprised of craft beer devotees. Yet, this savvy market is hopping at an ambitious rate of 11% annually as the commercial beer market shrinks 2% year after year. We want to know more about craft beer imbibers to build a kick ass […]
June 23rd, 2011
What exactly is a brand touchpoint? A brand touchpoint is anything, absolutely anything, that you do in the course of conducting business that gives a customer a reason to think more or less of you. Does your grocery store schlep food and goods? Or do you bring health and nutrition […]
July 10th, 2011
It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number of ways, is usually followed by a long list of reasons and arguments for convincing the working masses to show up every day to do […]
August 3rd, 2011
Narrativity: [nar-uh-tiv-uh-tee]: 1.) the degree to which your brand spunk, funk, credibility, attitude, and vibe shines through your messaging. 2.) Your voice, your verbiage, your tone. While preparing for a wine-touring camping trip to Watkins Glen, I began perusing the websites of the nearby Seneca Lake wineries and plotting my […]
August 25th, 2011
The hardest thing about Brand Development isn’t the time intensive research…. It isn’t being consistent yet flexible… innovative yet timeless. The hardest thing about Brand Development isn’t creativity, charisma, social media, new marketing, old ideologies, fierce competition, or even too many cooks in the kitchen (although that is a much […]
October 28th, 2011
“Never doubt that a small group of thoughtful, committed citizens can change the world… it’s the only thing that ever has.” Margaret Mead It took me 30 minutes this morning to buy wheat pita bread at the grocery store. Not because the lines were long or the aisles congested, but […]
December 15th, 2011
Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….