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Brand Mother -July 2011 - Brand Mother

ARCHIVE

365: What signs indicate it’s time to evolve a brand?

July 6th, 2011

How will I know when it’s time to brand or re-brand? What are the signs? If we agree that a brand is simply the central organizing principle that engages teams internally and customers externally then it makes sense to “evolve” your brand when your business is ready to evolve. When […]

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Brand Is An Inside Job

July 10th, 2011

It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number of ways, is usually followed by a long  list of reasons and arguments for convincing the working masses to show up every day to do […]

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