January 4th, 2011
I want to strengthen my brand, should I start by changing my logo? Far too often, companies make the mistake of thinking that a visual refresh of their logo, website, collateral, etc. is the key step in strengthening their brand. A logo is a visual reminder that represents your company. […]
January 6th, 2011
We have a timid (and slightly out of touch) leadership which produces a lame brand. I can’t get money allocated for research or outside brand support because everyone holding the purse strings is afraid of the findings (change). Any suggestions (other than a career change)? One iconic brand provides all […]
January 7th, 2011
How do we create a company with the iconic brand recognition of Kleenex and Band-Aid? Innovate a simple, yet disruptive product/service for which there is no alternative that cannot be easily replicated that meets the needs of an inordinately large market, globally. *This question takes the prize; having been asked […]
July 18th, 2012
I hate the word “branding” for 2½ reasons, all of which have everything to do with popular usage and connotative meaning…. Courtesy of http://www.flickr.com/photos/trimmer741/ 1.) When Branding is used as a verb, it typically refers to the isolated one-time or occasional applying of tactics to improve brand image. “Branding” typically […]
April 22nd, 2014
Check It Out Here >> Follow our name change announcements one tweet at a time or check out our press release of tweets at a glance