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Brand Mother -Change Management Archives - Brand Mother

Change Management

Blue Monday

January 25th, 2010

Welcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of 2010. A pseudo-scientific formula weighing and measuring human experience ratios isolates today, “Blue Monday” as the figurative day of resignation and defeat. With a wave […]

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365:How Much Branding is Necessary?

February 20th, 2011

Garland Pollard, a writer, web editor and SEO consultant writes “Is there too much branding? He continues, “… must we all be so concerned with branding? Isn’t a good brand really the result of a moral, well-run company? Isn’t it better that hospitals focus on patients, and let the “branding” […]

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Brand Is An Inside Job

July 10th, 2011

It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number of ways, is usually followed by a long  list of reasons and arguments for convincing the working masses to show up every day to do […]

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When is it time to get the brand team involved, hired, or onboard?

May 7th, 2013

As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages.  Treating the brand as an afterthought or an add-on limits the influence that the brand will have on strategic initiatives such as new product development, exterior landscaping, or culture boosting […]

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SLIDE SHOW: JC Penney – Iconic Brand Failure

May 13th, 2013

Printable Version>> Related Post>> [slideshow_deploy id=’2363′]

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