365 Brand Building Brand Development Change Management Strategy

When is it time to get the brand team involved, hired, or onboard?

May 7th, 2013


As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages.  Treating the brand as an afterthought or an add-on limits the influence that the brand will have on strategic initiatives such as new product development, exterior landscaping, or culture boosting incentive programs. Brand strategists have a keen insight that guards the consistency and drives the brand for optimal kick. Brand can’t live in the marketing dept anymore.

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