Tag Line

365: What’s the Difference: Good Tag Line vs Bad Tag Line

March 12th, 2011

I have partners. I have very smart partners that are not very creative. For being very smart they don’t seem to mind that we have a tagline that is not smart or creative. I think that they (we) are concerned that we won’t know the difference between a good tag […]

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365: What Are Your Favorite Taglines?

March 17th, 2011

What are your favorite taglines? Least favorite? My favorite is “Live Free or Die”, the official motto of the U.S. state of New Hampshire, adopted in 1945. I like “Don’t just watch TV; Direct TV” I loved the Salvation Army’s Red Kettle Christmas Campaign in 2010: “When you put money […]

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Solving Your Upstart Brand Woes

December 15th, 2011

Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….

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