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Brand Mother -Membership Archives - Brand Mother

Membership

Membership Requirements

October 14th, 2009

Professional associations are a critical component in the US business ecology.  The ASAE Center for Association Leadership reports that:  There are 147,000 incorporated associations in the US 1,000 new associations are being formed each year 9 out of 10 US adults belong to one association 1 out 4 US adults […]

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An Oath To Do No Harm

April 19th, 2010

All children’s brands should be guided by an internalized dictum to “first, do no harm” that aligns organizational purpose, business strategy, brand management, and the optimal development of children. This sworn commitment requires a guiding philosophy that holds collective ability and judgment accountable, demands respect for scientific discovery, and vows […]

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The Rolling Stones Didn’t Have to Bribe THEIR Groupies

October 1st, 2010

We came across a newsletter this week that actually said: “‘like’ our Facebook page and receive an exclusive offer.” We’re not sure what the offer was, because we’re not interested in being bribed, manhandled, or coerced into social media engagement (…but we’re guessing it’s free shipping or a discount promo […]

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An Open Letter to Health Insurers

November 8th, 2010

We appreciate that you operate in a complicated cultural reality – economic uncertainty, political divide, scarcity mentalities, and fear have collided in the health-care sector. The insured, underinsured, and uninsured are feeling anxious, concerned, entitled, angry, and threatened. We find it frustrating and shortsighted that the health-care “hysteria” is largely […]

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This Beer’s For You… and This Survey, Too

May 19th, 2011

Only 7% of the US beer market is comprised of craft beer devotees. Yet, this savvy market is hopping at an ambitious rate of 11% annually as the commercial beer market shrinks 2% year after year. We want to know more about craft beer imbibers to build a kick ass […]

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Overcoming a Meltdown with Social Media

March 3rd, 2013

Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the […]

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