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Brand Mother -March 2013 - Brand Mother

ARCHIVE

Overcoming a Meltdown with Social Media

March 3rd, 2013

Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the […]

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Bad News: There Is No One Thing

March 8th, 2013

I read an article recently that declared that it was more important to have goals than a mission. Not long after a credible source published a piece that argued that organizations were wasting time and resources on “brands” when attentions should be focused squarely and singularly on customers. Both commentaries […]

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Crowdsourcing the Supreme Court

March 31st, 2013

While the U.S. may not be quite ready to formally decide constitutional issues à la Iceland (Overcoming a Meltdown with Social Media), it is becoming apparent that social media plays an ever increasing role in shaping U.S. policy, governmental agendas, and even the outcomes of elections. This week, in preparation […]

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