Philanthropy

365: Redux – Do Charitable Actions Build Brand Equity?

January 16th, 2011

How can a business build brand equity around a charitable activity without appearing to be “doing it just for the publicity”? Another thought on an otherwise answered question: The Medinge Group recognizes “Brands with a Conscience” annually.  The self-described think tank nominates organizations that demonstrate a genuine “contribution to the […]

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Giving Like A Wise Man

December 20th, 2012

It’s difficult to make a difference or solve an issue when you are spreading limited resources across a long list of worthy causes. Sometimes less really is more. It should come as no surprise that “just” giving money, without thoughtful coordination, doesn’t produce significant change. Nor does it cultivate any […]

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