September 1st, 2010
Everything that you say says something about you. Your brand narrative is how you tell your story. It runs deeper than a marketing rollout or an advertising campaign. Your brand narrative is told in and through newsletters, press releases, promotions, CRM, sales, programming, products, annual reports, and internal communications- day […]
September 9th, 2010
We were recently at a sponsored event that was hosted by a world renowned art museum and showcased the talents of several remarkably gifted musicians. One sponsor, clearly still living in the land of magical thinking, elected to give away an ordinary solid-color t-shirt emblazoned with nothing but their logo […]
September 23rd, 2010
Urban renewal gained a justifiably notorious connotation following World War II. For more than 70 years countries followed architectural, city planning and governmental policies that were based on the ideas of a few and the will of even fewer . In putting commerce ahead of community we built places that […]