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Brand Mother -Social Media Archives - Brand Mother

Social Media

Mayo, Lettuce, and Magazines on Rye

June 23rd, 2010

Make art- not advertising. Whether it’s a two page spread in a print publication or a vertical banner on a website, at BlackDog, we believe if the ad you’re placing isn’t as interesting, attractive, and useful to readers as the content it’s sandwiched between, you’ve missed the Big Idea.  Promotions that are […]

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Social Media – The Prize Inside

July 9th, 2010

The secret to brand relevance isn’t a Cracker Jack prize, Twitter account, or Facebook Fan page.  If you don’t have anything to say, you’re not worth listening to. Social Media is a valuable tool when it’s used as a relevant and meaningful contribution; when your company’s web chatter is driven […]

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No Copying Allowed

August 17th, 2010

If your brand is irreverent, your brochure should be too. Conscious design should be applied to more than just your color schemes and typography. Every billboard you put up and business card you hand out should reflect the essence of your brand. One of the secrets to attaining true cohesion […]

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The Rolling Stones Didn’t Have to Bribe THEIR Groupies

October 1st, 2010

We came across a newsletter this week that actually said: “‘like’ our Facebook page and receive an exclusive offer.” We’re not sure what the offer was, because we’re not interested in being bribed, manhandled, or coerced into social media engagement (…but we’re guessing it’s free shipping or a discount promo […]

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Twitter, the Medium is the Message

November 2nd, 2010

Prescient, timeless and oft quipped, Marshall McLuhan’s Understanding Media: The Extensions of Man  and its iconic quote [1] are as relevant today as when it was penned in 1964.  Here are ten examples of McLuhan’s foresight in action: @YesIamPrecious The personified tweets of cross-country fundraising cyclist Janeen McCrae’s (@thenoodleator) bike. As the technologically savvy ventriloquist […]

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Social Media Masterminds: Facebook Pages that Are Getting it Right!

December 7th, 2010

“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”   Erik Qualman, The Social Media Revolution(1) Unfortunately, most companies use their Facebook pages as little more than a new medium for their old school marketing tactics. Facebook isn’t a place for interruption marketing, engagement through bribery, […]

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Give Em Something To Talk About: What’s in a Good Press Release?

February 17th, 2012

12 tips for writing a rockin press release that captures your brand and conveys your relevance

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Is Brand the Holy Grail of Social Media?

February 19th, 2013

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, […]

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Overcoming a Meltdown with Social Media

March 3rd, 2013

Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the […]

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