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Brand Mother -Place Brand Archives - Brand Mother

Place Brand

The Past Begets the Future

September 23rd, 2010

Urban renewal gained a justifiably notorious connotation following World War II. For more than 70 years countries followed architectural, city planning and governmental policies that were based on the ideas of a few and the will of even fewer .   In putting commerce ahead of community we built places that […]

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Overcoming a Meltdown with Social Media

March 3rd, 2013

Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the […]

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Coffee: The Secret to Innovation

April 16th, 2013

During the 70’s and 80’s, two separate clusters simultaneously developed in completely different industries, in completely different countries… and coffee just might deserve credit for both. The first was a cluster of automotive testing facilities in the rural town of Arjeplog, in Northern Sweden. The second is Silicon Valley. Fika […]

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Sacramento #Neighborhoods Project

March 3rd, 2014

MaryJayne, our Chief Idea Officer and head of our Sacramento efforts, is making a big impact around town. The Sacramento #HashTag project is going great guns thanks to her skillful leadership!!!

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