Now That’s Action! – Reintroducing yourself to your Customers

February 3rd, 2009

Here’s a great example of taking action:  Invite your customers in to your establishment.  And make it worth their while. On Sunday evening, during the annual national advertising and commercial festival, I saw one ad…. an invitation from Denny’s to have a free breakfast this morning from 6:00 am to […]

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Changing the World… One Brand at a Time

February 21st, 2009

What is truly the purpose of business?  Is it purely profits?  Certainly that is the purpose of commerce, but commerce is only one part of a business’s existence.  Businesses must start finding a means of participating in the full range of the environment in which they live. The concept of  […]

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