January 13th, 2009
Get Moving, there’s business to be had! Hunker down? Not if you are going to come out ahead. 2008 is going to be remembered for a great number of things, both good and bad. Some brands are marking 2008 on their tombstones. Read AP News article on the demise of some best known […]
September 17th, 2009
One hot topic…. Brand. In the blogosphere, in magazines, newspapers, books. Turn around find another voice… brand, Brand, BRAND, Brand, BRAND! Trouble is, with all of these voices shouting about the importance of brand (it goes without saying, we believe it is uber critical), the truth of the message, the […]
January 12th, 2010
Brand is more than just “looking good”. An authentic brand requires doing good. Just putting a pink ribbon on your product doesn’t make you socially responsible. “Certified Organic,” “Carbon Neutral,” and “No Trans Fats” claims on your packaging won’t achieve it either. A brand isn’t socially responsible unless they are […]
March 17th, 2010
The philosophy and relevance behind brand development has proven to have utility across a wide and diverse range of interests. Brands distinguish organizations, churches, teams, industries, destinations, associations, events, museums, causes, institutions, politics, clusters, professions, movements, buildings, and the arts, one from another, when services offered don’t. It should come […]
April 28th, 2010
I can’t tell if what I am seeing is a gross over simplification or just a lackluster attempt to ‘spin’ a brand, get on with the show or turn a buck. What I do know is that the inherent power of brand to tell a vibrant story, capture the essence of […]
August 17th, 2010
If your brand is irreverent, your brochure should be too. Conscious design should be applied to more than just your color schemes and typography. Every billboard you put up and business card you hand out should reflect the essence of your brand. One of the secrets to attaining true cohesion […]
September 9th, 2010
We were recently at a sponsored event that was hosted by a world renowned art museum and showcased the talents of several remarkably gifted musicians. One sponsor, clearly still living in the land of magical thinking, elected to give away an ordinary solid-color t-shirt emblazoned with nothing but their logo […]
January 3rd, 2011
Isn’t it better to work with industry insiders to manage your brand? The disruptive technologies that radically move markets forward typically come from outside industries specifically because they have an outside perspective. If you rely on the same check-list of standard, homogenized, industry practices that mimic what everyone else fears, says, and […]
January 4th, 2011
I want to strengthen my brand, should I start by changing my logo? Far too often, companies make the mistake of thinking that a visual refresh of their logo, website, collateral, etc. is the key step in strengthening their brand. A logo is a visual reminder that represents your company. […]
January 7th, 2011
How do we create a company with the iconic brand recognition of Kleenex and Band-Aid? Innovate a simple, yet disruptive product/service for which there is no alternative that cannot be easily replicated that meets the needs of an inordinately large market, globally. *This question takes the prize; having been asked […]