365 Brand Building Brand Identity Strategy

365: Insiders vs Outsiders?

January 3rd, 2011

Isn’t it better to work with industry insiders to manage your brand?

The disruptive technologies that radically move markets forward typically come from outside industries specifically because they have an outside perspective. If you rely on the same check-list of standard, homogenized, industry practices that mimic what everyone else fears, says, and has always done, you’ll get what everyone else has always gotten. Innovation requires a new perspective.

By relying on a breadth of best practices, not just our intuition, we’re able to collaborate with the industry experts behind your brand to help you direct your market and innovate within your own industry. The principles that guide brand building and strategy development are the same- regardless of the sector.

The music industry didn’t imagine the ipod, airlines didn’t conjure up “go-to-meetings”, and TiVo wasn’t the brain child of the cable company… Here are ten digital disruptive innovations that that owe their success to partnership and outside perspective.

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