January 7th, 2011
How do we create a company with the iconic brand recognition of Kleenex and Band-Aid? Innovate a simple, yet disruptive product/service for which there is no alternative that cannot be easily replicated that meets the needs of an inordinately large market, globally. *This question takes the prize; having been asked […]
March 30th, 2011
There are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get over whelmed by finding ways or trying to be inventive and original? Finding ways to help relevant, authentic brands tell a unique story is rarely […]
April 29th, 2011
Why are condom and tampon brands so far behind the eco-friendly times? A cultural shift has happened and it’s made us all increasingly aware of our social and environmental impact. The 2009 Global Edelman goodpurpose* study found that “83% (of consumers are) willing to change consumption habits if it can […]
March 3rd, 2013
Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the […]
April 15th, 2013
Here’s one plan… innovate a dynamic, new service or product; one that can change staid perspectives or whole industries… and then place it in the hands of people who only know and understand how to do what has always been done… and you will get bored and lackluster results. Here’s […]
April 16th, 2013
During the 70’s and 80’s, two separate clusters simultaneously developed in completely different industries, in completely different countries… and coffee just might deserve credit for both. The first was a cluster of automotive testing facilities in the rural town of Arjeplog, in Northern Sweden. The second is Silicon Valley. Fika […]
April 26th, 2013
The music industry didn’t imagine the ipod, airlines didn’t conjure up “go-to-meetings”, and TiVo wasn’t the brain-child of the cable company. The disruptive technologies that radically alter markets are the genius of outsiders that have the freedom to identify what others are too entrenched to imagine. Innovation requires an open […]