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Brand Mother -Innovation Archives - Brand Mother

Innovation

365: Do you ever get over whelmed by finding ways or trying to be inventive and original?

March 30th, 2011

There are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get over whelmed by finding ways or trying to be inventive and original? Finding ways to help relevant, authentic brands tell a unique story is rarely […]

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When Did Condom Brands Start Ignoring Cultural Trends?

April 29th, 2011

Why are condom and tampon brands so far behind the eco-friendly times? A cultural shift has happened and it’s made us all increasingly aware of our social and environmental impact. The 2009 Global Edelman goodpurpose* study found that “83% (of consumers are) willing to change consumption habits if it can […]

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Overcoming a Meltdown with Social Media

March 3rd, 2013

Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the […]

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Crazy. Inspired. Bold. Successful.

April 15th, 2013

Here’s one plan… innovate a dynamic, new service or product; one that can change staid perspectives or whole industries… and then place it in the hands of people who only know and understand how to do what has always been done… and you will get bored and lackluster results. Here’s […]

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Coffee: The Secret to Innovation

April 16th, 2013

During the 70’s and 80’s, two separate clusters simultaneously developed in completely different industries, in completely different countries… and coffee just might deserve credit for both. The first was a cluster of automotive testing facilities in the rural town of Arjeplog, in Northern Sweden. The second is Silicon Valley. Fika […]

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A How-To Guide on Driving Creative Innovation and Thinking Outside the Box.

April 26th, 2013

The music industry didn’t imagine the ipod, airlines didn’t conjure up “go-to-meetings”, and TiVo wasn’t the brain-child of the cable company. The disruptive technologies that radically alter markets are the genius of outsiders that have the freedom to identify what others are too entrenched to imagine. Innovation requires an open […]

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Confucious say…

June 27th, 2013

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