Children’s Brand

An Oath To Do No Harm

April 19th, 2010

All children’s brands should be guided by an internalized dictum to “first, do no harm” that aligns organizational purpose, business strategy, brand management, and the optimal development of children. This sworn commitment requires a guiding philosophy that holds collective ability and judgment accountable, demands respect for scientific discovery, and vows […]

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Relevant Brands Protect Girls

April 28th, 2010

View the 2010 Threats to Girlhood Report Threats to Girlhood include all of the issues, mindsets, factors, trends, and circumstances that impact girls’ lifelong health, wellness, happiness, and ability to succeed. Identifying current Threats to Girlhood is an important step towards advancing the well being of girls, the possibilities for women, […]

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Raising Inspired Young Women

January 24th, 2012

Raising girls is tough. Raising confident, curious, inspired, courageous, authentic, well-rounded, well-educated young women who don’t feel pressured to conform to the world’s view of perfection is beyond daunting. We’re looking for parents of 7th, 8th, and 9th grade girls willing to talk honestly about parenting girls. We’re setting out […]

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The Highest Standards

April 6th, 2012

Children’s brands have the potential to shape children’s lifelong interests, thoughts, goals, desires, habits, and health… Driving destructive trends and bombarding children with advertisements for unhealthy products impacts their lifelong wellness and society as a whole by impacting the lifestyles, capabilities, and objectives of our future decision-makers. Children’s brands should […]

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