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Brand Mother -January 2010 - Brand Mother

ARCHIVE

Mind Your P’s and Q’s

January 12th, 2010

Brand is more than just “looking good”.  An authentic brand requires doing good. Just putting a pink ribbon on your product doesn’t make you socially responsible. “Certified Organic,” “Carbon Neutral,” and “No Trans Fats” claims on your packaging won’t achieve it either. A brand isn’t socially responsible unless they are […]

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Blue Monday

January 25th, 2010

Welcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of 2010. A pseudo-scientific formula weighing and measuring human experience ratios isolates today, “Blue Monday” as the figurative day of resignation and defeat. With a wave […]

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