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365: What Are Your Favorite Taglines?

March 17th, 2011

What are your favorite taglines? Least favorite?

My favorite is Live Free or Die”, the official motto of the U.S. state of New Hampshire, adopted in 1945.

I like “Don’t just watch TV; Direct TV”

I loved the Salvation Army’s Red Kettle Christmas Campaign in 2010: “When you put money into our Kettles, Expect Change”

The following reflect some of the most notorious tag lines:

Got milk? (1993) California Milk Processor Board

Just do it. (1988) Nike

Ring around the collar. (1968) Wisk Laundry Detergent

Where’s the beef? (1984) Wendy’s

Don’t leave home without it. (1975) American Express

It’s not a job. It’s an adventure. (1980s) U.S. Navy

Takes a licking and keeps on ticking. (1956) Timex

What happens here, stays here. (2002) Las Vegas

Pork. The other white meat. (1986) National Pork Board

It keeps going, and going, and going… (1989) Energizer Batteries

Friends don’t let friends drive drunk. (1992) U.S. Dept. of Transportation

The toughest job you’ll ever love. (1970s) U.S. Peace Corps

It’s not your father’s Oldsmobile… (1980s) Oldsmobile

(It was memorable but it did break the rules; after all “old”smobile has always been our fathers…and grandfather’s car)

As for least favorites: Never reward bad behavior…If it’s not worth repeating, don’t.

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