A Public School (likely our next pro bono project). Every kid should know why they “attend” this place, what matters around here (authentically), what it means to belong “here”, what “we” collectively stand for, are made of and contribute to, and what the expectations and outcomes are beyond what everyone supposes is “obvious”.
A triathlon with an interesting history and spirited purpose
A carnival in Brazil
Water; a product or cause related campaign having anything (healthy) to do with water
Branded art that captures and expresses the sense of people and place that come together to action a significant purpose
A philharmonic or symphony
Peanut butter and jelly
An arts or not-for-profit cluster. Yes, Porter’s cluster theory can be applied to cultural and human services…
The City of Amsterdam
A life saving device
Advertising/sponsorship criteria for Oprah’s OWN network. Smart partners make for an indelible impact.
Extreme Sports Brand
A natural or man-made wonder of the world
The exterior and interior working space that inspires a community of renegades; function, look, and feel. “We shape our buildings and thereafter they shape us.” Winston Churchill
Something that teaches the world to sing
Cereal…This may be a pro bono project that we commandeer as a public service announcement one of these days. Not because we love cereal, but because we are unnerved by the blatant advertising deception embraced by the dirty few that ultimately misleads the busy many.
Check it out yourself…Read Serious Play for Serious Girl’s case study “General Mills: A Case Study on Corporate Values” http://www.seriousplayforseriousgirls.com/?p=601 or the Rudd Center’s original report: “Cereal FACTS: Evaluating the Nutrition Quality and Marketing of Children’s Cereals.” http://www.cerealfacts.org/media/Cereal_FACTS_Report.pdf
p.s. *We’d love to design William Gibson’s next book cover