January 19th, 2011
Every company and project is different. Some Requests for Proposal (RFPs) request, and other contracts bind, a firm for ongoing marketing support for as long as 3 years. Some projects engage different firms for various phases and stages of brand development (writing multiple RFPs for audits, brand identity, web presence, communication strategies, and/or awareness campaigns).
The ideal brand RFP simply defines the need and delineates the broad outcomes (increase awareness and sales, etc) freeing brand houses to consider thoughtful and innovative approaches and methods.