Our top-rated book recommendations on purpose-driven messaging that’ll illuminate your Big !dea…
August 15th, 2011
Our top-rated book recommendations on purpose-driven messaging that’ll illuminate your Big !dea…
October 28th, 2011
“Never doubt that a small group of thoughtful, committed citizens can change the world… it’s the only thing that ever has.” Margaret Mead It took me 30 minutes this morning to buy wheat pita bread at the grocery store. Not because the lines were long or the aisles congested, but […]
December 15th, 2011
Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….
January 24th, 2012
Raising girls is tough. Raising confident, curious, inspired, courageous, authentic, well-rounded, well-educated young women who don’t feel pressured to conform to the world’s view of perfection is beyond daunting. We’re looking for parents of 7th, 8th, and 9th grade girls willing to talk honestly about parenting girls. We’re setting out […]
February 17th, 2012
12 tips for writing a rockin press release that captures your brand and conveys your relevance
April 6th, 2012
Children’s brands have the potential to shape children’s lifelong interests, thoughts, goals, desires, habits, and health… Driving destructive trends and bombarding children with advertisements for unhealthy products impacts their lifelong wellness and society as a whole by impacting the lifestyles, capabilities, and objectives of our future decision-makers. Children’s brands should […]
July 18th, 2012
I hate the word “branding” for 2½ reasons, all of which have everything to do with popular usage and connotative meaning…. Courtesy of http://www.flickr.com/photos/trimmer741/ 1.) When Branding is used as a verb, it typically refers to the isolated one-time or occasional applying of tactics to improve brand image. “Branding” typically […]
April 16th, 2013
During the 70’s and 80’s, two separate clusters simultaneously developed in completely different industries, in completely different countries… and coffee just might deserve credit for both. The first was a cluster of automotive testing facilities in the rural town of Arjeplog, in Northern Sweden. The second is Silicon Valley. Fika […]
April 26th, 2013
The music industry didn’t imagine the ipod, airlines didn’t conjure up “go-to-meetings”, and TiVo wasn’t the brain-child of the cable company. The disruptive technologies that radically alter markets are the genius of outsiders that have the freedom to identify what others are too entrenched to imagine. Innovation requires an open […]