I have a logo, isn’t that my brand?Your logo is one visual component of your brand, but it is not your brand. Your logo is […]
January 2nd, 2011
I have a logo, isn’t that my brand?Your logo is one visual component of your brand, but it is not your brand. Your logo is […]
January 3rd, 2011
Isn’t it better to work with industry insiders to manage your brand? The disruptive technologies that radically move markets forward typically come from outside industries specifically […]
January 4th, 2011
I want to strengthen my brand, should I start by changing my logo? Far too often, companies make the mistake of thinking that a visual […]
January 5th, 2011
Isn’t a brand simply a story that I make up to entice customers to buy? “Brand is not what you say it is, it’s what […]
January 6th, 2011
We have a timid (and slightly out of touch) leadership which produces a lame brand. I can’t get money allocated for research or outside brand […]
January 7th, 2011
How do we create a company with the iconic brand recognition of Kleenex and Band-Aid? Innovate a simple, yet disruptive product/service for which there is […]
January 8th, 2011
Why do I need a brand? When I first read this question on January 3, 2011 my instinctive response was more haughty than informative. Why […]
January 9th, 2011
Do you have a favorite brand book? No, to paraphrase a famous tag line, “No one can read just one”. With that in mind here’s […]
January 10th, 2011
Do you think the Tiger Woods brand is dead? I think Tiger Woods is very much alive. I suspect that he is broken. I believe […]
January 11th, 2011
We have a mission. Isn’t that our brand promise? A mission is the tactical and operational effort required to fulfill the brand promise. Furthermore…if you […]