365 Strategy

365: Is Our Mission Our Brand Promise?

January 11th, 2011

We have a mission. Isn’t that our brand promise?

A mission is the tactical and operational effort required to fulfill the brand promise.

Furthermore…if you faithfully fulfilled your mission (and brand promise) everyday for 100 years you would realize your vision…if your mission, vision, and brand promise are holistically aligned (which they should be if they really matter).

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