“Made to Stick” by Chip and Dan Heath Why do some ideas make powerfully indelible impressions and others just don’t seem to stick at all? […]
February 2nd, 2011
“Made to Stick” by Chip and Dan Heath Why do some ideas make powerfully indelible impressions and others just don’t seem to stick at all? […]
February 20th, 2011
Garland Pollard, a writer, web editor and SEO consultant writes “Is there too much branding? He continues, “… must we all be so concerned with […]
March 5th, 2011
We have a brand experience process; but we have a very different brand experience. How do we sync what we want done with what is […]
March 7th, 2011
The goal of branded communications is to say something real: to identify what differentiates and distinguishes your brand in a crowded marketplace, to communicate your […]
March 9th, 2011
We can’t seem to get a handle on just who our customer is to create a customer profile. We aren’t sure how to determine who […]
March 10th, 2011
We are taking an industrial product to new, broader markets. Should we be concerned with losing the confidence of our existing and loyal markets? It […]
March 11th, 2011
Does every company have to have a brand position? Every brand has a position; whether it is by design, managed or not. A positioning statement […]
March 12th, 2011
I have partners. I have very smart partners that are not very creative. For being very smart they don’t seem to mind that we have […]
March 14th, 2011
Is there a brand book for start-ups? Probably. But it would likely be a mistake to read a brand book while you are working to […]
March 17th, 2011
What are your favorite taglines? Least favorite? My favorite is “Live Free or Die”, the official motto of the U.S. state of New Hampshire, adopted […]