I called your firm for an estimate for a brochure. I spoke with your communication strategist, forwarded marketing and communication materials, liked you on Facebook, […]
March 26th, 2011
I called your firm for an estimate for a brochure. I spoke with your communication strategist, forwarded marketing and communication materials, liked you on Facebook, […]
March 30th, 2011
There are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get […]
April 29th, 2011
Why are condom and tampon brands so far behind the eco-friendly times? A cultural shift has happened and it’s made us all increasingly aware of […]
May 10th, 2011
Breakaway brand successes occur when brands with something to say begin speaking to audiences outside their close-knit school of thought. Far too often, brands spend […]
May 19th, 2011
Only 7% of the US beer market is comprised of craft beer devotees. Yet, this savvy market is hopping at an ambitious rate of 11% […]
June 7th, 2011
“Acceptance of prevailing standards often means we have no standards of our own.” Jean Toomer Will anyone search out your sponsors’ products and services simply […]
June 23rd, 2011
What exactly is a brand touchpoint? A brand touchpoint is anything, absolutely anything, that you do in the course of conducting business that gives a […]
July 6th, 2011
How will I know when it’s time to brand or re-brand? What are the signs? If we agree that a brand is simply the central […]
July 10th, 2011
It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number […]
August 3rd, 2011
Narrativity: [nar-uh-tiv-uh-tee]: 1.) the degree to which your brand spunk, funk, credibility, attitude, and vibe shines through your messaging. 2.) Your voice, your verbiage, your […]