Children’s brands have the potential to shape children’s lifelong interests, thoughts, goals, desires, habits, and health… Driving destructive trends and bombarding children with advertisements for […]
April 6th, 2012
Children’s brands have the potential to shape children’s lifelong interests, thoughts, goals, desires, habits, and health… Driving destructive trends and bombarding children with advertisements for […]
July 18th, 2012
I hate the word “branding” for 2½ reasons, all of which have everything to do with popular usage and connotative meaning…. Courtesy of http://www.flickr.com/photos/trimmer741/ 1.) […]
September 6th, 2012
Routinely we talk with unhappy heads’ of companies disappointed with their current brand development effort. They say things like “the brand house don’t seem to […]
October 9th, 2012
When it became clear that it was time to retire the “flashy” BlackDog website, we did what we always do around here. We started looking […]
December 20th, 2012
It’s difficult to make a difference or solve an issue when you are spreading limited resources across a long list of worthy causes. Sometimes less […]
January 11th, 2013
“There’s a dialogue out there and you’re either in it or you’re not.” – Herb Schmertz (Mobil circa 1970) Technology advancements, new apps, ubiquitous software […]
February 19th, 2013
Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the […]
March 3rd, 2013
Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly […]
March 8th, 2013
I read an article recently that declared that it was more important to have goals than a mission. Not long after a credible source published […]
March 31st, 2013
While the U.S. may not be quite ready to formally decide constitutional issues à la Iceland (Overcoming a Meltdown with Social Media), it is becoming […]