June 23rd, 2011
What exactly is a brand touchpoint? A brand touchpoint is anything, absolutely anything, that you do in the course of conducting business that gives a customer a reason to think more or less of you. Does your grocery store schlep food and goods? Or do you bring health and nutrition […]
July 6th, 2011
How will I know when it’s time to brand or re-brand? What are the signs? If we agree that a brand is simply the central organizing principle that engages teams internally and customers externally then it makes sense to “evolve” your brand when your business is ready to evolve. When […]
July 10th, 2011
It has been surprising to realize just how many business leaders are struggling with the same question: “What’s the point?” The question, asked any number of ways, is usually followed by a long list of reasons and arguments for convincing the working masses to show up every day to do […]
May 7th, 2013
As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages. Treating the brand as an afterthought or an add-on limits the influence that the brand will have on strategic initiatives such as new product development, exterior landscaping, or culture boosting […]
May 21st, 2013
You get one shot at life! We should all act accordingly– strategically plotting a plan to do what you love! With all that in mind you should know that we aren’t convinced that people need “personal brands”. But, if you want to know how to identify and fulfill your purpose, […]