October 1st, 2010
We came across a newsletter this week that actually said: “‘like’ our Facebook page and receive an exclusive offer.” We’re not sure what the offer was, because we’re not interested in being bribed, manhandled, or coerced into social media engagement (…but we’re guessing it’s free shipping or a discount promo […]
November 2nd, 2010
Prescient, timeless and oft quipped, Marshall McLuhan’s Understanding Media: The Extensions of Man and its iconic quote [1] are as relevant today as when it was penned in 1964. Here are ten examples of McLuhan’s foresight in action: @YesIamPrecious The personified tweets of cross-country fundraising cyclist Janeen McCrae’s (@thenoodleator) bike. As the technologically savvy ventriloquist […]
December 7th, 2010
“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” Erik Qualman, The Social Media Revolution(1) Unfortunately, most companies use their Facebook pages as little more than a new medium for their old school marketing tactics. Facebook isn’t a place for interruption marketing, engagement through bribery, […]
January 16th, 2011
How can a business build brand equity around a charitable activity without appearing to be “doing it just for the publicity”? Another thought on an otherwise answered question: The Medinge Group recognizes “Brands with a Conscience” annually. The self-described think tank nominates organizations that demonstrate a genuine “contribution to the […]
February 2nd, 2011
“Made to Stick” by Chip and Dan Heath Why do some ideas make powerfully indelible impressions and others just don’t seem to stick at all? Chip and Dan Heath have the answer to what makes some ideas “stickier” than most. The official how-to guide on crafting and conveying ideas that […]
May 10th, 2011
Breakaway brand successes occur when brands with something to say begin speaking to audiences outside their close-knit school of thought. Far too often, brands spend their all their communications efforts on preaching to the choir. Over, and over, and over again. Remember our Outside Perspective blog? The disruptive technologies that […]
December 15th, 2011
Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….