July 6th, 2011
How will I know when it’s time to brand or re-brand? What are the signs? If we agree that a brand is simply the central organizing principle that engages teams internally and customers externally then it makes sense to “evolve” your brand when your business is ready to evolve. When […]
August 3rd, 2011
Narrativity: [nar-uh-tiv-uh-tee]: 1.) the degree to which your brand spunk, funk, credibility, attitude, and vibe shines through your messaging. 2.) Your voice, your verbiage, your tone. While preparing for a wine-touring camping trip to Watkins Glen, I began perusing the websites of the nearby Seneca Lake wineries and plotting my […]
August 5th, 2011
“In ordinary times, most men and women do not have radical questions about their identity.” Sam Keen “In every society, however, there are extraordinary men and women who, for a variety of reasons, stand outside the social consensus, shatter the norms, and challenge the status quo.” Sam Keen BlackDog was […]
August 15th, 2011
Our top-rated book recommendations on purpose-driven messaging that’ll illuminate your Big !dea…
August 25th, 2011
The hardest thing about Brand Development isn’t the time intensive research…. It isn’t being consistent yet flexible… innovative yet timeless. The hardest thing about Brand Development isn’t creativity, charisma, social media, new marketing, old ideologies, fierce competition, or even too many cooks in the kitchen (although that is a much […]
August 30th, 2011
Progressive hospitals keep it real. Investing in meaningful strategies that tap the passions of working cultures is the only way to deliver persuasive differentiators and drive preference in any industry. Especially hospitals, where the lifting is heavy, the work is long, and the high call is “personal”. Effective brand and patient […]
October 28th, 2011
“Never doubt that a small group of thoughtful, committed citizens can change the world… it’s the only thing that ever has.” Margaret Mead It took me 30 minutes this morning to buy wheat pita bread at the grocery store. Not because the lines were long or the aisles congested, but […]
November 29th, 2011
For most of us love and loyalty are earned one interaction after another. Over time the enchantment or familiarity is enhanced or the spell is broken!
December 15th, 2011
Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….