March 17th, 2011
My favorite is “Live Free or Die”, the official motto of the U.S. state of New Hampshire, adopted in 1945.
I like “Don’t just watch TV; Direct TV”
I loved the Salvation Army’s Red Kettle Christmas Campaign in 2010: “When you put money into our Kettles, Expect Change”
The following reflect some of the most notorious tag lines:
Got milk? (1993) California Milk Processor Board
Just do it. (1988) Nike
Ring around the collar. (1968) Wisk Laundry Detergent
Where’s the beef? (1984) Wendy’s
Don’t leave home without it. (1975) American Express
It’s not a job. It’s an adventure. (1980s) U.S. Navy
Takes a licking and keeps on ticking. (1956) Timex
What happens here, stays here. (2002) Las Vegas
Pork. The other white meat. (1986) National Pork Board
It keeps going, and going, and going… (1989) Energizer Batteries
Friends don’t let friends drive drunk. (1992) U.S. Dept. of Transportation
The toughest job you’ll ever love. (1970s) U.S. Peace Corps
It’s not your father’s Oldsmobile… (1980s) Oldsmobile
(It was memorable but it did break the rules; after all “old”smobile has always been our fathers…and grandfather’s car)
As for least favorites: Never reward bad behavior…If it’s not worth repeating, don’t.