August 18th, 2009
Just Plain Backwards…. that is the only way to look at how most organizations understand brand. A brand is a guide, a way forward, the point man holding the torch, the organization following bravely on the path ahead. A Driven Brand has a forward looking vision and a destination to […]
January 25th, 2010
Welcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of 2010. A pseudo-scientific formula weighing and measuring human experience ratios isolates today, “Blue Monday” as the figurative day of resignation and defeat. With a wave […]
June 23rd, 2010
Make art- not advertising. Whether it’s a two page spread in a print publication or a vertical banner on a website, at BlackDog, we believe if the ad you’re placing isn’t as interesting, attractive, and useful to readers as the content it’s sandwiched between, you’ve missed the Big Idea. Promotions that are […]
August 17th, 2010
If your brand is irreverent, your brochure should be too. Conscious design should be applied to more than just your color schemes and typography. Every billboard you put up and business card you hand out should reflect the essence of your brand. One of the secrets to attaining true cohesion […]
September 1st, 2010
Everything that you say says something about you. Your brand narrative is how you tell your story. It runs deeper than a marketing rollout or an advertising campaign. Your brand narrative is told in and through newsletters, press releases, promotions, CRM, sales, programming, products, annual reports, and internal communications- day […]
March 17th, 2011
What are your favorite taglines? Least favorite? My favorite is “Live Free or Die”, the official motto of the U.S. state of New Hampshire, adopted in 1945. I like “Don’t just watch TV; Direct TV” I loved the Salvation Army’s Red Kettle Christmas Campaign in 2010: “When you put money […]
October 9th, 2012
When it became clear that it was time to retire the “flashy” BlackDog website, we did what we always do around here. We started looking around, asking questions, and reading the facts and findings of the guru’s that write the research. What we gathered was informative, most of it was […]