December 20th, 2012
It’s difficult to make a difference or solve an issue when you are spreading limited resources across a long list of worthy causes. Sometimes less really is more. It should come as no surprise that “just” giving money, without thoughtful coordination, doesn’t produce significant change. Nor does it cultivate any […]
April 15th, 2013
Here’s one plan… innovate a dynamic, new service or product; one that can change staid perspectives or whole industries… and then place it in the hands of people who only know and understand how to do what has always been done… and you will get bored and lackluster results. Here’s […]
April 26th, 2013
The music industry didn’t imagine the ipod, airlines didn’t conjure up “go-to-meetings”, and TiVo wasn’t the brain-child of the cable company. The disruptive technologies that radically alter markets are the genius of outsiders that have the freedom to identify what others are too entrenched to imagine. Innovation requires an open […]
May 7th, 2013
As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages. Treating the brand as an afterthought or an add-on limits the influence that the brand will have on strategic initiatives such as new product development, exterior landscaping, or culture boosting […]
May 21st, 2013
You get one shot at life! We should all act accordingly– strategically plotting a plan to do what you love! With all that in mind you should know that we aren’t convinced that people need “personal brands”. But, if you want to know how to identify and fulfill your purpose, […]
June 3rd, 2013
We’ve all bumped into Cicero’s Latin placeholder in templates, websites and other draft work pieces. It serves to give a sense of shape, text or typography without confusion “by removing the distraction of meaningful content”.(1) Unfortunately, the same is true for much of the results of “branding” projects, or “re-branding” […]
June 14th, 2013
“Just because someone will buy it doesn’t mean that anyone should make or sell it.” ~ Gloria Zemer The Question: “In a presentation to my marketing class you indicated that we shouldn’t necessarily sell what markets will buy. What exactly does that mean for graduates with no authority? How are […]