January 14th, 2011
What are some of BlackDog’s favorite brands? We are a motley crew of conscientious critics with diverse tastes…here are a few that rolled off the tongues quickly: TED James Bond Porsche Knoll Hennes & Mauritz (H&M) Santa Cruz Bicycles lululemon athletic Aveda Working Assets Patagonia
January 18th, 2011
What makes the BlackDog book list…what magazines do you subscribe to, read, or recommend? Rotman Good FastCompany Monocle Communication Arts Wired Orion Magazine Print Magazine Utne Reader Eye Magazine The New Yorker The Atlantic Monthly Rolling Stone Best Life (defunct) Wallpaper Magazine Economist Foreign Affairs Travel & Leisure Smithsonian More […]
March 17th, 2011
What are your favorite taglines? Least favorite? My favorite is “Live Free or Die”, the official motto of the U.S. state of New Hampshire, adopted in 1945. I like “Don’t just watch TV; Direct TV” I loved the Salvation Army’s Red Kettle Christmas Campaign in 2010: “When you put money […]
December 15th, 2011
Everything you need to know to get your brand new brand up and running… from writing your business plan to choosing your brand name, creating differentiators, identifying your customer….