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19 Components of a Brand Strategy

August 27th, 2009

Admit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line.  50 years ago that may have been all that was necessary.  Today it is a complex task that touches and should be touched by all parts of your company.   When we work with an […]

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Blue Monday

January 25th, 2010

Welcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of 2010. A pseudo-scientific formula weighing and measuring human experience ratios isolates today, “Blue Monday” as the figurative day of resignation and defeat. With a wave […]

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Social Media – The Prize Inside

July 9th, 2010

The secret to brand relevance isn’t a Cracker Jack prize, Twitter account, or Facebook Fan page.  If you don’t have anything to say, you’re not worth listening to. Social Media is a valuable tool when it’s used as a relevant and meaningful contribution; when your company’s web chatter is driven […]

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