August 27th, 2009
Admit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line. 50 years ago that may have been all that was necessary. Today it is a complex task that touches and should be touched by all parts of your company. When we work with an […]
January 25th, 2010
Welcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of 2010. A pseudo-scientific formula weighing and measuring human experience ratios isolates today, “Blue Monday” as the figurative day of resignation and defeat. With a wave […]
July 9th, 2010
The secret to brand relevance isn’t a Cracker Jack prize, Twitter account, or Facebook Fan page. If you don’t have anything to say, you’re not worth listening to. Social Media is a valuable tool when it’s used as a relevant and meaningful contribution; when your company’s web chatter is driven […]