City brands are an inside job that demand the energy of the entire village to focus, adopt, nurture and sustain. You can’t build community, a sense of place, or a destination brand without connecting the people that inspire it to life! Sacramento is getting it right. MaryJayne Zemer, BlackDog’s Chief Idea Officer is project director for the Sacramento Hashtag Project.
“We’re using Hashtags to connect Sacramentans with the neighborhoods where they live, work, and play everyday…” Read More >>
The Hashtag Project is a grassroots community project that’s using hashtags to solve hyper local community problems, support small business, show off our neighborhood pride, promote new projects and good ideas, and build a little old school camaraderie around the block. Initial funding is coming from a Kickstarter project.