December 23rd, 2008
Welcome to our world of strategic branding. Funny thing, branding, it is in all of our lives. So you would think everyone knows what it is. Now most people think of a logo, or a color, or maybe an ad, when the term “brand” is bandied about. And yes, that is certainly […]
January 22nd, 2009
Where does a Strategy & Brand company focus their brand? The short answer is “The same place you should”. How do you know where that is? You should focus: On the leading edge, where motivated business people are forging new frontiers On smart market segments that are looking to do good […]
August 27th, 2009
Admit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line. 50 years ago that may have been all that was necessary. Today it is a complex task that touches and should be touched by all parts of your company. When we work with an […]
March 17th, 2010
The philosophy and relevance behind brand development has proven to have utility across a wide and diverse range of interests. Brands distinguish organizations, churches, teams, industries, destinations, associations, events, museums, causes, institutions, politics, clusters, professions, movements, buildings, and the arts, one from another, when services offered don’t. It should come […]
November 2nd, 2010
Prescient, timeless and oft quipped, Marshall McLuhan’s Understanding Media: The Extensions of Man and its iconic quote [1] are as relevant today as when it was penned in 1964. Here are ten examples of McLuhan’s foresight in action: @YesIamPrecious The personified tweets of cross-country fundraising cyclist Janeen McCrae’s (@thenoodleator) bike. As the technologically savvy ventriloquist […]
January 18th, 2011
What makes the BlackDog book list…what magazines do you subscribe to, read, or recommend? Rotman Good FastCompany Monocle Communication Arts Wired Orion Magazine Print Magazine Utne Reader Eye Magazine The New Yorker The Atlantic Monthly Rolling Stone Best Life (defunct) Wallpaper Magazine Economist Foreign Affairs Travel & Leisure Smithsonian More […]
March 31st, 2013
While the U.S. may not be quite ready to formally decide constitutional issues à la Iceland (Overcoming a Meltdown with Social Media), it is becoming apparent that social media plays an ever increasing role in shaping U.S. policy, governmental agendas, and even the outcomes of elections. This week, in preparation […]