February 2nd, 2011
“Made to Stick” by Chip and Dan Heath Why do some ideas make powerfully indelible impressions and others just don’t seem to stick at all? Chip and Dan Heath have the answer to what makes some ideas “stickier” than most. The official how-to guide on crafting and conveying ideas that […]
February 20th, 2011
Garland Pollard, a writer, web editor and SEO consultant writes “Is there too much branding? He continues, “… must we all be so concerned with branding? Isn’t a good brand really the result of a moral, well-run company? Isn’t it better that hospitals focus on patients, and let the “branding” […]