August 22nd, 2009
WOW… When the world experiences big changes, there are two camps that emerge – those that see and use the change for good and those that take advantage. Those that take advantage damage their brand irretrievably, maybe not in the short term, but in due course, every dog has its […]
September 9th, 2010
We were recently at a sponsored event that was hosted by a world renowned art museum and showcased the talents of several remarkably gifted musicians. One sponsor, clearly still living in the land of magical thinking, elected to give away an ordinary solid-color t-shirt emblazoned with nothing but their logo […]
February 17th, 2012
12 tips for writing a rockin press release that captures your brand and conveys your relevance